Tira
Elevating Tira Beauty’s Influence with Krazyfox
About Tira Beauty
Tira Beauty is India’s modern destination for curated beauty, skincare, and personal care products, combining local and Indian brands to serve consumers with premium, authentic offerings. Backed by Reliance Retail, Tira is rapidly shaping India’s beauty landscape through an omnichannel strategy and a vibrant community approach.
Impact Metrics
- 5000+Creators and Influencers activated
- 50+Large-scale campaigns executed
- 100Mn+Cumulative views generated
What Krazyfox Does for Tira
- Influencer & Creator Collaborations:We onboard and manage monthly creators across beauty and lifestyle categories to drive authentic content and conversations.
- Campaign Strategy & Execution:From creative ideation to flawless rollout, Krazyfox plans and executes engaging, high-performing campaigns for Tira.
- In-Real-Life Activations:We extend the brand to the streets, creating memorable offline experiences that amplify Tira’s positioning as a go-to beauty destination.
- Meme Marketing & Community Engagement:Our team supports Tira with meme-led content and organic conversations on platforms including Instagram and Telegram, tapping into trends to drive offers and engagement.
Notable Campaign Highlights
- #RickPicWithTira:We captured the hustle of last-minute beauty touch-ups in rickshaws through the playful and relatable #RickPicWithTira campaign. This activation created across Mumbai, Delhi, and Bengaluru, putting Tira in the heart of the urban landscape — with consumers resonating deeply with it.
- Tira x Tira-Tir: Bringing International Beauty to Indian Streets:To launch Tira’s first music rollout, we rolled out a vibrant beauty act activation featuring two lady mascots across Mumbai’s most popular hotspots. This activity generated excitement around the new foundation and helped cement Tira’s positioning in the Indian beauty market.
An Ongoing Partnership
Our collaboration with Tira goes beyond campaigns — we see ourselves as an extension of their team. From driving creator collaborations to leveraging memes and Telegram channels for promotions, Krazyfox is helping Tira steadily shape India’s next beauty ecosystem.
Tira has been an amazing partner; trusting us to bring bold, community-driven ideas to life.
Conclusion
Together, Krazyfox and Tira have unlocked powerful ways to blend influencer marketing, community-building, and on-ground engagement — driving awareness and inspiring India’s beauty audience.