revlon
Revlon’s ColourStay Range launches this festive season — for beauty that lasts all through Diwali.
Challenge
Revlon wanted to launch its ColourStay range during Diwali, tapping into the season’s emotional and cultural relevance to connect with a younger Gen Z audience.
Impact Metrics
- 25 Mn+Total campaign views
- 10XTraffic to Revlon’s Amazon storefront and India website
What we did
- Influencer & Creator Collaborations:
- Campaign Strategy & Execution:
- Meme Marketing & Community Engagement:
Solution
- :Designed a comprehensive, end-to-end campaign strategy for a festive product launch. Activated 50+ influencers and 120 UGC creators to build authentic buzz. Crafted and delivered PR kits to select creators to spark early conversations. Amplified launch messaging through meme marketing, collaborating with 20 top meme pages and 80+ female-centric meme communities. Distributed launch offers on 20+ Telegram deal channels, reaching over 24 million subscribers.
Results
25 million+ total campaign views
10X surge in traffic to Revlon’s Amazon storefront and India website
Significant positive sentiment and brand conversation uplift across social platforms