Moj

Challenge

Moj aimed to rapidly scale its content production while strengthening user retention and community loyalty — essential to compete in India’s hyper-growth short-video market. They needed a creative partner to attract, nurture, and activate creators at scale, while building deeper engagement.

What we did

• Creator Onboarding:
• Campaign Strategy & Execution:
• Content Strategy & Execution:
• Content Seeding:

Solution

• :Krazyfox designed and executed a multi-layered program to fuel Moj’s creator growth: - Facilitated smooth onboarding of new creators through strategic community activations and seamless experience flows. - Supported collective networking, collaboration, and upskilling initiatives for creators, strengthening their loyalty to Moj and ShareChat. - Conceptualized and delivered the 'Moj Day Out' campaign. - Designed large-scale meet & greet events across 8 cities to build a thriving creator community. - Enabled content seeding opportunities to maximize organic visibility and content freshness on Moj.
• Campaign Spotlight: Moj Day Out:Krazyfox conceptualized and delivered the 'Moj Day Out' — a vibrant series of creator events designed to empower, motivate, and educate creators from across India. These meet-ups enabled powerful networking, collaboration opportunities, and direct learning experiences that sparked fresh energy and motivation for creators. By building a safe, collaborative space, we strengthened the connection between Moj and its most valuable creators — nurturing long-term loyalty and sustained content production.