Clay Co
Launching Clay Co’s SUNGLAZED – The Ultimate Daily Sunscreen for Indian Skin
Campaign Objective
To drive high product recall and position Sunglazed by Clay Co as the best daily sunscreen—built for the Indian summer and designed for daily skincare routines. We aimed to deliver a scroll-stopping campaign highlighting Sunglazed as an all-in-one SPF solution for urban Indian women.
Impact Metrics
- 6.2 Mn+Total Views
- 4.3 Mn+Total Reach
- 800k+Total Engagements
Creator Strategy
- Goal:To maximize pan-India reach and relatability
- Collaboration Mix:Macro influencers for brand authority, micro and nano creators for trust and engagement
- Niche Focus:Creators selected from beauty, skincare, and lifestyle niches for authentic content tailored to regional audiences
Target Audience
- Demographic:Women in India, aged 18–40
- Psychographic:Value skin protection, follow skincare influencers, seek innovative beauty products
- Platform Focus:Urban and semi-urban users active on Instagram interested in summer skincare, SPF, and beauty trends
Conversion Strategy
Approach:
Acted on comment-driven interest
Trigger Keywords:
- Sunglazed
- SPF
- Link
- Buy
- Product name
Automated DM Response:
- The direct product link
- An exclusive 15% launch offer
- Coupon code: SUNGLAZED
Outcome: Turned high-intent users into customers by converting comment interest into purchases
Conclusion
With the right influencer mix, smart storytelling, and performance-led strategy, Clay Co’s SPF became a breakout hit for the season. The campaign boosted brand visibility, positioned the product as a summer skincare essential, and delivered real engagement and purchase-ready audiences.